Web Ready Guidelines

Content/Text

• No draft content. All content needs to be final and vetted through all approval channels before it is submitted.
• Titles on web pages must be text.

Links

• All internal (IHS) or external web links require descriptive text for the link. Links should not use the URL as the descriptive text.
• External links are only allowed for .gov, .mil, and relevant .org websites. Any .com links must be vetted through the Web Services Manager.

Images

• Background images are not allowed.
• Images for bullets are not allowed.
• Send all images as individual files and name them appropriately.
• All images need to be copyright free or have the proper usage credentials on file.
  • All image files require alternative text to describe the image.
  • Groups of people images are allowed. This requires a photo release for all people in the photo and you must provide the names of everyone in the photo.
• Do not use individual personnel photos.

Navigation/layout

• IHS web sites follow an approved navigation structure.
• Always place the Web page title at the top of the content document.

Documents

• All document files must be Section 508 compliant.
• Send documents as individual files (not zipped).